Case Study: Action for the Betterment of Community, Rapid City
Situation
Action for the Betterment of the Community (ABC) is an organization that promotes alcohol, drug and tobacco awareness to young people, along with promoting character. The organization's demographics are adolescents and teens. ABC is always looking for an effective way to reach their targeted age group and they needed creative help for production of their character awareness campaign.
Solution
After performing an extensive client analysis, ABC’s local Midcontinent Business Solutions Account Executive suggested a schedule to insert 30-second spots on the cable television networks that ABC needed to reach their demographics -- along with a campaign of spots to promote character. All of these spots were produced by Midcontinent’s local award-winning production department.
"Working with Midcontinent has been a pleasure,” said Program Coordinator Kara Graveman. “We have had a very positive response from the community because of this local campaign. Midcontinent has always helped us with any concerns or changes we wanted to make, and their design team has always been responsive to our needs and dreams. We as a local prevention group thank them for all they have done to help us in our mission to promote healthy alternatives for people of all ages."
Scope of Services
Midcontinent Business Solutions Television Advertising
